Did You See What Joan Lunden Just Did?!

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We're a few days from the start of October and  National Breast Cancer Awareness month and already former "Good Morning America" anchor Joan Lunden has already increased awareness, according to NBC Washington.

Lunden, who was diagnosed with an aggressive breast cancer in June, removed her wig to spotlight a beautifully bald head on the cover of People's Oct. 6 issue. She decided to do the photo shoot and cover to give other breast cancer survivors inspiration. Check out the Today Show video above to get the full scoop. 

The Pink Event® 2015 Selects Charity Partner!!

Diamond Event Services, LLC, is excited to name breast cancer charity For 3 Sisters, Inc., as the official charity partner for The Pink Event^®, a women-focused expo that will be held on March 8, 2015.

For 3 Sisters—an Olney, Md.-based nonprofit that helps those with breast cancer find much-needed support and resources—has participated in the expo for the past three years.

The nonprofit group will be front and center at the Pink Event, which will have a new home at the BWI Airport Marriott in 2015.